About Us :
We are an established digital marketing firm. Our mission is to support you in creating a loyal client base, boost sales, and grow your business.
Expert-Level SEO Audit Built to Diagnose Real Ranking & Indexing Problems
Our SEO Audit service is designed for businesses that need clarity — not generic checklists. We conduct deep technical, search, and indexing audits based on real Google Search Console data, crawl diagnostics, server performance metrics, and large-scale on-page analysis.
This is the same audit framework we use for complex, high-scale websites with hundreds of thousands of URLs, multilingual structures, and unstable indexing patterns. Every recommendation is backed by measurable data and prioritized for impact.
Our audits are built to answer one critical question: “Why Google cannot crawl, index, or rank this site consistently — and how to fix it.”
What Makes Our SEO Audit Different
- ✔ Full Google Search Console indexing & coverage diagnostics (including non-indexed pages)
- ✔ Deep technical crawl: HTML, CSS, schema, redirects, pagination, robots.txt
- ✔ Server response time (TTFB), Core Web Vitals & PageSpeed analysis
- ✔ Metadata chaos detection: duplicate titles, missing descriptions, H1 conflicts
- ✔ Crawl budget waste & URL structure normalization
- ✔ Off-page risk review: toxic backlinks & anchor profile
Unlike basic audits, we don’t stop at “issues found”. We deliver a clear remediation roadmap for developers, SEO teams, and stakeholders — structured by priority, effort, and expected SEO impact.
This audit is often the starting point before scaling SEO campaigns, improving PPC performance, or rebuilding link-building strategies.
What Our Expert SEO Audit Actually Covers
Our SEO audit is built as a multi-layer diagnostic system. We don’t rely on automated tools alone — every section is manually reviewed by senior SEO specialists with experience auditing complex websites across North America and international markets.
1. Technical SEO & Crawlability Analysis
We start with a full technical crawl and server-side review to understand how search engines access, process, and prioritize your pages.
- Robots.txt & sitemap validation (including hidden indexing conflicts)
- HTTP status codes, redirect chains, canonical errors
- JavaScript & rendering issues affecting Googlebot
- Crawl budget waste and duplicate URL paths
- Core Web Vitals, TTFB, server response diagnostics
2. Indexing & Google Search Console Diagnostics
One of the most critical (and most ignored) parts of SEO is indexing logic. We deeply analyze Google Search Console data to identify why pages are excluded, partially indexed, or unstable in rankings.
- Indexed vs non-indexed URL segmentation
- Soft 404s, crawled-not-indexed, discovered-not-indexed issues
- Coverage anomalies caused by internal linking or templates
- Manual actions and algorithmic risk signals
Many websites fail not because of “bad SEO” — but because Google does not trust their indexing signals.
3. On-Page Structure & Semantic Relevance
We audit how your content is understood by both traditional search engines and AI-driven search systems.
- H1–H6 hierarchy and semantic consistency
- Duplicate or conflicting metadata across templates
- Internal linking logic and authority flow
- Content cannibalization and intent mismatch
This step is especially important before scaling SEO campaigns or launching new service and landing pages.
4. Off-Page Signals & Risk Review
Even technically perfect websites can be held back by external risk factors. Our audit includes a focused off-page review.
- Toxic backlinks and unnatural anchor patterns
- Link velocity anomalies
- Brand authority signals and trust gaps
This is often combined with our link-building strategy to safely restore or grow authority.
Expert SEO Audit vs Basic SEO Audit
| Audit Element | Basic SEO Audit | Outline Expert SEO Audit |
|---|---|---|
| Technical Crawl | Automated tool scan | Manual + automated deep crawl |
| Indexing Analysis | Not included | Full GSC coverage diagnostics |
| Core Web Vitals | Surface-level | CWV + TTFB + server analysis |
| Action Plan | Generic recommendations | Prioritized roadmap with impact |
This level of audit is often requested before major SEO investments, PPC scaling (PPC services), or site redesigns.
What You Get From Our Expert SEO Audit
Our SEO audit is not a PDF for “review later”. You receive a clear, structured, and actionable roadmap designed for implementation — by your in-house team or ours.
SEO Audit Deliverables
- ✔ Full technical SEO audit (crawlability, indexing, performance)
- ✔ Google Search Console indexing & coverage breakdown
- ✔ Prioritized issue list (Critical / High / Medium / Low)
- ✔ Developer-ready fixes with explanations (no guesswork)
- ✔ On-page structure & internal linking recommendations
- ✔ Off-page risk signals & authority gaps
- ✔ AI-search readiness & semantic optimization insights
Our goal is simple: after the audit, you should know exactly what to fix, why it matters, and what result each fix is expected to deliver.
Who This SEO Audit Is For
✔ Growing Businesses & Startups
If your traffic has plateaued, rankings are unstable, or SEO results feel random — the audit identifies structural blockers before you scale SEO efforts.
✔ Websites After Redesign or Migration
We frequently audit sites after redesigns where traffic dropped due to indexing errors, redirects, or broken internal logic.
✔ Companies Investing in PPC or Performance Marketing
A weak technical foundation increases acquisition costs. Our audit often precedes PPC scaling to improve landing page performance and conversion quality.
✔ Businesses Preparing for Authority Growth
Before investing in link building, we ensure your site can actually absorb and convert authority into rankings.
How the Process Works
- Initial review & access setup
- Technical crawl, indexing & performance diagnostics
- Manual expert analysis & validation
- Roadmap creation with business-focused priorities
- Walkthrough call with explanations & next steps
Many clients continue with implementation, ongoing SEO, or hybrid strategies. Others use the audit internally — both approaches work.
Why Outline Marketing Agency
Outline Marketing Agency is a senior SEO & performance marketing team trusted by businesses across North America and international markets. We focus on outcomes — not vanity metrics.
- ✔ 7+ years average team experience
- ✔ 150+ completed SEO projects
- ✔ Deep expertise in technical SEO & AI search optimization
- ✔ Transparent communication & ROI-driven decisions
Learn more about our team and approach on the About page or explore insights in our blog.
Ready to Understand What’s Holding Your SEO Back?
If you want clarity, prioritization, and a plan that actually works — start with an expert SEO audit.
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FAQ
What is an SEO audit and why is it critical for website growth?
An SEO audit is a comprehensive analysis of a website’s technical SEO, on-page structure, indexing status, and external authority signals. A professional website SEO audit identifies why a site is not ranking, why pages are not indexed correctly, and where Google trust signals are broken. Unlike surface-level checks, an expert SEO audit reveals crawlability issues, Core Web Vitals problems, internal linking gaps, and semantic relevance errors that directly impact rankings, traffic, and conversions.
What is included in a technical SEO audit?
A technical SEO audit focuses on how search engines crawl, render, and index your website. It includes analysis of robots.txt, XML sitemaps, redirect chains, canonical tags, JavaScript rendering, server response time (TTFB), and Core Web Vitals performance. Our technical SEO audit also uncovers crawl budget waste, duplicate URLs, and infrastructure issues that prevent Google from consistently ranking your most important pages.
How does a Google Search Console audit help identify indexing issues?
A Google Search Console audit analyzes how Google actually treats your URLs, not how SEO tools assume it does. We review indexing coverage reports, crawled-but-not-indexed pages, discovered-but-not-indexed URLs, soft 404 errors, and page experience signals. This type of SEO audit is essential for diagnosing hidden indexing issues that silently limit organic visibility, especially on large or dynamically generated websites.
Can an SEO audit help recover traffic after a drop or site migration?
Yes, an expert SEO audit is often the fastest way to diagnose traffic drops after a redesign or migration. We analyze redirect logic, lost URLs, internal link changes, indexing disruptions, and metadata conflicts. A post-migration SEO audit identifies which technical and structural errors caused ranking losses and provides a prioritized recovery roadmap to restore visibility, traffic stability, and search engine trust.
How does an SEO audit improve Core Web Vitals and performance?
A performance-focused SEO audit evaluates Core Web Vitals metrics such as LCP, CLS, and INP alongside server response time and rendering behavior. We identify performance bottlenecks caused by JavaScript, third-party scripts, images, and hosting limitations. Improving these metrics through audit-driven fixes enhances user experience, reduces bounce rates, and strengthens ranking signals used by Google’s page experience algorithms.
What is the difference between a basic SEO audit and an expert SEO audit?
A basic SEO audit usually relies on automated tools and generic recommendations. An expert SEO audit combines technical crawling, manual analysis, Google Search Console diagnostics, and business-focused prioritization. Expert audits focus on root causes, not symptoms, and produce a clear action plan tied to rankings, indexing stability, and revenue impact. This depth is critical for competitive industries and AI-driven search environments.
Does an SEO audit help with AI search and generative results?
Yes, modern SEO audits must account for AI-driven search systems and generative results. Our audit evaluates semantic structure, entity consistency, internal linking logic, and content clarity to ensure your site is understood by AI models like Google’s AI Overviews. This approach improves visibility not only in traditional rankings but also in AI-powered answer engines and discovery surfaces.
What happens after the SEO audit is completed?
After the SEO audit, you receive a prioritized implementation roadmap with clear explanations, technical instructions, and expected impact. You can use the audit internally, pass it to your development team, or continue with SEO implementation, link building, or PPC optimization. The audit becomes a strategic foundation for long-term organic growth, stability, and scalable search visibility.