AI SEO Case Study

Client Overview

The project focused on improving visibility across both traditional search engines and AI-driven platforms. The goal was to boost authority, expand organic presence, and appear in AI-generated answers such as Google AI Overviews, ChatGPT results, and Perplexity citations.

Initial Baseline

• AI Citations: 0
• Domain Rating (DR): 11–33 depending on project segment
• Backlinks: 260–1700
• Organic Traffic: 300–900 monthly

Strategy & Implementation

• Technical SEO cleanup & structured data implementation
• AI Search Optimization (GEO) for ChatGPT, Google AI, Perplexity, Gemini
• Backlink acquisition to strengthen domain authority
• Semantic content optimization with entity-focused architecture
• Internal linking restructuring for improved crawl depth
• Topical authority enhancement through supporting content

Results

🚀 AI Citations Growth

Visibility across major AI engines increased dramatically:

• Google AI Overview: +335
• ChatGPT: +316
• Perplexity: +515
• Gemini: +156
• Copilot: +23

📈 Organic Traffic Growth

Consistent growth across all content groups:

• 3.1K → +834 monthly visitors
• 5.8K → +4.9K monthly visitors

🔗 Backlink & DR Improvement

• DR increased: +4 to +13
• Referring Domains: +135–313
• Total backlinks: +1.4K – 4.3K

🔍 Expanded AI & Search Visibility