Campaigns launch within 3–5 days and enter Meta’s learning phase immediately. Meaningful performance data typically appears within 2–3 weeks as the algorithm gathers conversion signals. Full optimization — where we have enough data to confidently scale winning creatives and audiences — usually takes 4–6 weeks. We focus on eliminating underperformers quickly so budget concentrates on what works.

For most industries, a minimum of €1,500–3,000/month in ad spend allows Meta’s algorithm enough conversion data to optimize properly. Underfunded campaigns stay stuck in the learning phase — limiting performance and making optimization impossible. We structure budgets to exit the learning phase as fast as possible, which means starting with enough spend to generate 30–50 conversion events per month.

We provide detailed creative briefs, copy, and strategic direction as part of every engagement. For static image and carousel ads we can handle production directly. For video content, we work with your existing assets or partner with creative teams. We A/B test copy angles, hooks, and formats systematically — creative testing is one of the highest-leverage activities in Meta advertising and we treat it as a core discipline, not an afterthought.

iOS 14+ changes reduced Meta’s pixel data by 30–40% for many advertisers — causing under-reporting of conversions and forcing the algorithm to optimize on incomplete data. We address this through Conversions API (server-side event tracking), which sends purchase and lead data directly from your server to Meta, bypassing browser-level blocking. Proper CAPI setup typically recovers the majority of lost signal and significantly improves campaign performance.

Advantage+ Shopping Campaigns give Meta full control over audience, placement, and creative optimization — best for e-commerce accounts with strong conversion history and diverse creative assets. Manual campaigns give us more control over audience segmentation, funnel structure, and creative testing logic. We use both, depending on your account maturity, budget size, and business goals — and we monitor both closely to prevent Meta’s automation from making decisions that hurt profitability.

Creative fatigue is one of the most common causes of declining Meta performance — when the same audience sees the same ad too many times, CTR drops and CPMs rise. We monitor frequency metrics and creative performance weekly, rotating new variants before fatigue hits performance thresholds. We maintain a pipeline of tested creative alternatives so scaling never stalls waiting for new assets.

Yes, though the approach differs from B2C. Meta’s job title and employer targeting is limited compared to LinkedIn, but custom audience strategies — retargeting website visitors, uploading CRM lists, and using lookalikes based on existing customers — can be highly effective for B2B lead generation. We typically use Meta for top-of-funnel awareness and content engagement in B2B, paired with retargeting to capture buyers who are already researching solutions.

For most businesses, yes. Meta and Google capture different types of demand — Google captures existing intent (people actively searching), while Meta creates demand by reaching the right audience before they’re searching. Together they create a full acquisition funnel: Meta builds awareness and re-engages, Google captures the resulting search intent. Blended cost-per-acquisition typically improves when both channels run in parallel.