Campaigns go live within 3–5 business days and generate traffic immediately. Meaningful conversion data typically appears within the first 2–3 weeks. Full optimization cycles — where Smart Bidding has enough conversion data to confidently scale — usually take 4–6 weeks. We focus on eliminating waste and building structure in week one so budget is never wasted during the learning phase.

Minimum viable budgets depend on your market and goals. For Google Search in most industries, meaningful data requires €1,000–3,000/month in ad spend. For e-commerce Shopping campaigns, we typically recommend a minimum of €2,000/month to generate sufficient conversion volume for Smart Bidding to optimize effectively. We always recommend a budget that allows proper testing rather than underfunding campaigns.

No. We charge a flat management fee, not a percentage of ad spend. Percentage-based pricing creates a conflict of interest — the agency earns more when you spend more, regardless of whether that extra spend is profitable. Our fee is based on the scope of work, not your budget size, so our incentives are always aligned with your performance.

We always start with a thorough audit of your existing account before making any changes. Many accounts contain historical conversion data and Quality Score equity that is worth preserving. We identify what’s working, what’s wasting budget, and what’s missing — then restructure strategically rather than wiping everything and starting from zero. A fresh start is only recommended when the existing structure is fundamentally broken.

We review all recommendations manually and apply only those that align with your specific strategy and goals. Google’s automated suggestions are designed to increase spend and platform adoption — not necessarily to maximize your profitability. We never auto-apply recommendations. Every change to your account is reviewed, tested, and implemented with a clear rationale tied to your KPIs.

We set up and verify all conversion actions relevant to your business: form submissions, phone calls, purchases, add-to-carts, page engagement, and micro-conversions. We use GA4 and Google Tag Manager, and implement enhanced conversions where applicable to improve data quality. Accurate tracking is foundational — without it, Smart Bidding optimizes on the wrong signals and performance degrades over time.

Yes. Google Shopping and PMax are core services. For Shopping, we optimize product feed quality, campaign segmentation, bidding strategy, and negative keyword lists. For PMax, we focus on asset group structure, audience signals, search theme strategy, and conversion goal configuration — while monitoring search term reports to prevent brand cannibalization and irrelevant placements.

They work better together. Google Ads delivers immediate traffic and revenue while SEO builds long-term organic equity. Combined, they reduce dependency on either channel, provide richer keyword and conversion data, and lower blended cost-per-acquisition over time. Paid search data also informs which keywords and landing pages to prioritize in SEO — and vice versa. Many of our clients run both services.