Connect your catalog, Merchant Center, and campaigns around the products you want to sell. Outline’s Google Shopping management scope addresses product data, eligibility issues, tracking, campaign priorities, and commercial reporting. The work starts with your actual store setup and available account evidence.
A Shopping campaign depends on the quality and consistency of its inputs. We review product titles and attributes, identifiers where relevant, images, variants, availability, pricing, and destination pages. Issues need an assigned owner: some can be corrected in a feed; others require catalog or developer changes.
| Workstream | Deliverable | Owner | Validation |
|---|---|---|---|
| Merchant Center | Account, diagnostics and product-eligibility review | Outline; your team supplies business and product evidence | Review issue status and affected products; no guarantee of approval |
| Feed and catalog | Prioritized product-data fixes and feed requirements | Outline + feed/developer/merchandising owners | Compare submitted data with visible product pages |
| Campaigns | Shopping / Performance Max scope, product priorities and budget plan | Outline within agreed account authority | Review structure, product coverage, relevance and conversion evidence |
| Tracking | Purchase and value-tracking validation plan | Outline + analytics/developer owner | Check success events, value, currency and duplication |
| Reporting | Product/category performance and agreed commercial KPIs | Outline + your commercial lead | Distinguish attributed ROAS from profitability |
We recommend the campaign mix after reviewing goals, history, measurement quality, product range, and budget. An account does not need every campaign type by default. Changes should have a purpose, an owner, and a suitable evaluation window.
The review typically requires access to Google Ads, Merchant Center, analytics, and the store’s feed or catalog workflow. Your team confirms product accuracy, target markets, policies, availability, margin priorities, and commercial constraints. We surface missing access and development dependencies before treating a fix as complete.
Platform ad spend is separate from agency management fees. Feed engineering, tracking development, or landing-page changes may require additional scope. We agree budget authority and reporting cadence before making campaign changes.
ROAS uses attributed conversion value and advertising spend. It does not include every cost of doing business and should not be presented as profit. Returns, margins, fulfillment costs, fees, and attribution choices matter when deciding whether to scale a product or category.
Our published Canadian paid-search case is a lead-generation example. It should not be treated as proof of Shopping results or ecommerce ROAS. We discuss relevant experience and implementation requirements when defining your store’s scope.
For the wider channel scope, explore Google Ads management. For organic discovery, see ecommerce SEO services.
No. We can review diagnostics, correct supported data issues, and help assemble an accurate submission. Platform review decisions and policy requirements remain outside our control.
Feed review and implementation ownership are defined in the scope. We distinguish accessible feed changes from catalog, app, or developer work and agree how each fix will be checked.
We combine campaign evidence with your commercial priorities, margins, availability, and measurement quality. The decision should reflect business economics rather than clicks or sales value alone.
Use the form above or contact our team to discuss your store, feed workflow, and next improvements.
