74 Qualified Leads with $70 CPA — Scalable Google Ads Lead Generation in Canada
Generating high-quality leads through Google Ads requires more than simply launching campaigns. Without proper structure, conversion tracking, and optimization, PPC campaigns often produce expensive traffic without predictable results.
This case study demonstrates how a fully rebuilt Google Ads account structure and advanced conversion tracking generated consistent, high-intent leads for a Canadian business while maintaining a controlled and profitable cost per acquisition.
Within a short optimization cycle, the account delivered 6,700+ qualified clicks, 74 leads, and a stable $70 CPA, proving that a structured, data-driven PPC strategy can create scalable lead generation.
Client Overview
Parameter | Details |
Marketing Channel | Google Ads (PPC) |
Market | Canada |
Campaign Type | Lead Generation |
Role | Google Ads Manager |
Optimization Cycle | Account Restructure & Conversion Tracking |
Main Goal | Generate predictable leads at controlled CPA |
The objective of the campaign was to create a scalable PPC system capable of producing qualified leads at a sustainable acquisition cost.
Key Results
KPI | Result |
Qualified Clicks | 6,700+ |
Leads Generated | 74 |
Cost Per Acquisition (CPA) | $70 |
Total Ad Spend | $5,182 |
Lead Quality | High-intent inquiries |
Traffic Quality | Highly targeted |
These results demonstrate that proper campaign structure and optimization can transform paid search into a predictable lead generation channel.
Campaign Challenge
Before the optimization cycle, the advertising account faced several issues:
- inconsistent conversion tracking
- inefficient campaign structure
- wasted spend on low-intent traffic
- limited data for performance optimization
Without proper tracking and segmentation, the account could not reliably identify which search queries generated real business leads.
Challenge
Many websites struggle to appear in AI search results because traditional SEO strategies alone are not enough.
Common issues include:
- lack of structured data and schema markup
- weak semantic relationships between pages
- content not optimized for AI retrieval systems
- insufficient authority signals
Without proper optimization, AI systems are less likely to reference a website when generating answers.
Campaign Results
To improve performance and reduce acquisition costs, we implemented a structured Google Ads optimization strategy.
Conversion Tracking Optimization
Accurate tracking is the foundation of a successful PPC campaign.
We rebuilt the tracking system to ensure:
- precise lead attribution
- correct measurement of form submissions and calls
- reliable campaign performance data
This allowed us to optimize campaigns based on actual lead generation rather than vanity metrics.
Campaign Structure Rebuild
We redesigned the entire campaign architecture to improve targeting and efficiency.
Key improvements included:
- restructuring ad groups based on search intent
- separating high-intent and research keywords
- refining geographic targeting for Canada
- implementing negative keyword filtering
This dramatically improved traffic quality and conversion rates.
Keyword & Intent Optimization
Keyword targeting focused on high-intent search queries with strong commercial intent.
Our strategy included:
- prioritizing bottom-funnel search queries
- filtering out informational traffic
- focusing on keywords likely to generate leads
This ensured that advertising spend generated qualified prospects rather than general website visitors.
Continuous Bid Optimization
To maintain a controlled cost per acquisition, we continuously optimized bidding strategies.
This included:
- adjusting bids based on conversion performance
- prioritizing high-converting keywords
- reallocating budget toward profitable campaigns
The result was a stable $70 CPA with predictable lead flow.
Lead Generation Performance
Metric | Result |
Clicks | 6,700+ |
Leads | 74 |
Conversion Focus | High-intent search traffic |
CPA | $70 |
Spend | $5,182 |
The campaign achieved a strong balance between traffic volume, conversion rate, and acquisition cost.
Business Impact
The optimized Google Ads strategy produced measurable business results:
- consistent flow of qualified leads
- predictable cost per acquisition
- improved marketing efficiency
- scalable PPC lead generation system
Instead of relying on unpredictable ad performance, the business now operates a data-driven lead generation engine.
Why PPC Structure Matters
Many companies launch Google Ads campaigns but fail to achieve strong results because the account structure is not optimized.
A properly built PPC system includes:
- precise conversion tracking
- structured keyword targeting
- continuous bid optimization
- data-driven campaign adjustments
When these elements work together, paid search becomes a predictable and scalable customer acquisition channel.
Why SEO Matters for Moving Companies
Most customers searching for moving services begin their journey on Google. Ranking for searches such as:
- moving company near me
- local movers
- long distance moving company
- professional movers
can directly influence how many leads a moving company receives.
A strong SEO strategy ensures the business appears at the exact moment when customers need relocation services.
Work With Outline Marketing
At Outline Marketing, we help businesses generate consistent leads through performance-driven digital marketing strategies.
Our approach combines:
- Google Ads management
- SEO strategy
- AI search optimization
- conversion tracking and analytics
The goal is simple: build marketing systems that produce measurable revenue growth.
Get online consultation?
Request a free PPC consultation and discover how your website can gain visibility in AI-powered and search engines.
Request a PPC Audit
Discover how your website can appear in Google, ChatGPT, and AI search results while generating consistent paid traffic and qualified leads.
