A US smart-home and electronics ecommerce store recovered from a substantial decline in organic search performance through technical fixes and commercial page optimization.
7XApproximate SEO ROI
25K+Monthly organic clicks
~50%Revenue share from organic search
Project context
The store had experienced a 60–70% SEO decline. A technical audit identified crawlability and indexation problems that left approximately 70% of its pages invisible to Google.
SEO work completed
- Audited technical SEO, crawlability and indexation to identify barriers to search visibility.
- Fixed indexing and crawlability issues before expanding on-page optimization.
- Optimized category and product pages, keyword targeting and internal links to support ecommerce search demand.
Reported results
Reported monthly organic clicks increased from approximately 1.3K to more than 25K. Organic search’s share of revenue increased from about 10% to about 50%, and rankings surpassed prior-year levels. The source reports approximately 7X SEO ROI.
Results describe this project and are not a forecast for other businesses.
