You receive a comprehensive written report covering account structure, tracking verification, budget waste analysis, creative and copy review, audience and targeting assessment, and a prioritized action plan. Every finding is documented with the specific fix required. The report also includes a video walkthrough of the key findings so your team can act on it immediately without needing to interpret technical language.

The Full PPC Audit (Google + Meta) is delivered within 5 business days from access confirmation. A single-platform audit (Google Ads only or Meta Ads only) is delivered in 3 days. The Tracking Audit and Budget Waste Audit are delivered in 2 days. We never rush — every finding is manually verified, not pulled from automated reports.

We need read-only access to your Google Ads account, Meta Ads Manager, and Google Analytics 4. We never need billing access, and we make no changes to your account during the audit — read-only access only. If you use Google Tag Manager, access helps but is not required. We provide a simple step-by-step guide for granting access securely.

The audit is a standalone diagnostic deliverable — a complete analysis with a prioritized action plan. Implementation is a separate service. Many clients use the audit report to brief their internal team or developer, or use it as the foundation for an ongoing PPC management engagement with us. We’re happy to discuss taking over implementation as a next step after delivery.

Free automated audits generate generic checklists with no context, no prioritization, and no understanding of your business goals — they create noise, not clarity. Our audit is manual. A senior PPC strategist reviews your accounts, verifies every issue, assesses real business impact, and writes specific recommendations for your market and objectives. You get actionable intelligence, not a tool printout.

Yes — this is one of the most common audit scenarios. When taking over an account, it’s essential to understand what was done, what was broken, what should be preserved, and what needs to be rebuilt. We document the full account history, identify inherited issues, and provide a clear transition plan so nothing valuable is accidentally discarded during a handover.

New accounts with limited historical data can still benefit from an audit — particularly for tracking setup verification, structural best practices, and campaign architecture review. For very new accounts (under 4 weeks old), we recommend the Tracking Audit + structure review as a starting point, then a full audit once 60–90 days of performance data is available.

Yes. Many of our ongoing PPC clients start with an audit. Once we have a complete picture of what’s working, what’s broken, and where the biggest opportunities are, we can take over management with a clear, evidence-based strategy from day one. The audit becomes the foundation — so no time or budget is wasted on discovery during the first months of management.