Campaigns go live within days and generate traffic immediately. In most cases we see meaningful conversion data within the first 2–4 weeks. Full optimisation cycles — where we have enough data to confidently scale — typically take 4–8 weeks of active testing and refinement.

We manage Google Search, Google Shopping, Performance Max, YouTube, Display, Meta (Facebook & Instagram), LinkedIn, and TikTok. We recommend platforms based on your audience, budget, and goals — not on commission incentives.

Always. For existing accounts, an audit reveals wasted spend, structural issues, and missed opportunities before we touch anything. For new accounts, we audit competitors and the landscape to build the right structure from launch. This prevents expensive mistakes early.

Minimum viable budgets vary by platform and market. For Google Search, meaningful data typically requires €1,000–3,000/month in ad spend. We recommend a budget that allows proper testing — underfunded campaigns produce misleading data and slow optimisation cycles.

Accurate tracking is the foundation of everything. We set up and verify conversion tracking via GA4 and Google Tag Manager, including phone calls, form submissions, purchases, and micro-conversions. For Meta and other platforms we implement server-side events to maximise signal quality.

Yes. We write all ad copy, headlines, and descriptions as part of the service. For visual creatives (Meta, YouTube, Display), we either produce creative briefs for your team or work with our creative partners. We A/B test copy and creative systematically to find what drives the highest CTR and conversion rate.

Impressions, clicks, CTR, Quality Score, CPC, conversion rate, CPA, ROAS, and spend vs target. We tie every metric back to business outcomes — leads, revenue, or bookings — not vanity metrics. Monthly reports show what changed, what we tested, and what’s next.

They’re better together. PPC delivers immediate traffic and revenue while SEO builds long-term organic equity. Combined, they reduce dependency on either channel, provide richer keyword and conversion data, and lower blended cost-per-acquisition over time. Many of our clients run both.